Jay isn't just another programmer with a set of do's and don'ts for jocks. Here's what's different about his approach:

1. Jay works with the whole jock to bring out your true personality ... and helps you bring the best of your personality to your show.
2. Jay goes beyond mere radio mechanics. For example, he uses speech-language pathology to help you correct a regional accent or speech defect.
3. Jay gives you exercises to perform off the air, to make you better on the air.
4. Jay can help you get the gig you really want. As a former PD, manager and owner, he knows what stations are looking for ... how to present yourself to grab their attention ... and whom to call.
5. Jay believes that commitment and a positive attitude are the keys to success on the air - not a set of arbitrary rules.
6. Above all, Jay helps you have more fun and get more satisfaction!